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Madden NFL 21

2020

Lead UX Designer

Oversaw UX for the creation of a new backyard game mode (The Yard), new profile level (Madden Level), new create a player flow, dialogue scenario engine, vanity storefront, Ultimate Team qol improvements, new X-Factors and new play call.

Key Features

  • The Yard

  • Avatar Creation

  • Global Level & Profile

  • Storefront

  • Face of the Franchise

  • Ultimate Team

  • Superstar X-Factors

  • Live Playbooks

ARCHITECTURE & USERFLOW

Notation Example

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WIREFRAMES

Notation Example

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FINAL DESIGN

The Yard

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