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MADDEN NFL 20

UX DESIGN | WIREFRAMING | PROTOTYPING

LEAD UX DESIGNER

Madden 20 was a major shift in how we thought of player experience. With a real focus on "Player First" my role shifted from UI Artist to UX Design. We put emphasis on making Madden more approachable, fun, and social, which resulted in one of the most successful Maddens released.

KEY CONTRIBUTIONS

  • Owned the UX for Superstar KO

  • Owned the UX for On Field Trainer

  • Contributed to the UX for X-Factors/Abilities

  • Contributed to UX guidelines for Madden 20

  • Worked with UXR to improve designs based off of playtest feedback and reports

  • Added quality of life improvements to lineup tools for Franchise and Ultimate Team